Russia, China, and Iran
Spread Disinformation Aimed at Undermining US Stability in 2024
Homeland SecurityOur Research
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- Cyabra has identified fake accounts engaging in discussions related to Activision on Facebook.
- These accounts advertised hacking services to recover user accounts, specifically mentioning Activision as one of the platforms where these services can be provided.
- By asking users to send them direct messages with their issues, the bots exposed them to potential theft of personal information from Activision platform.
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- Cyabra discovered a Twitter account posting negative content against Amazon, claiming being fired for reporting sexual harassment.
- The profile posted 6 negative tweets, attempting to spread scandal and harm Amazon's online reputation.
- Several other profiles shared similar content, implying a growing insider threat risking the brand name.
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- Cyabra uncovered two Twitter profiles that were created in February 2023, specifically designed to impersonate the official page of American Express’ customer service.
- The impersonator used the company’s logo and claimed to be the official account.
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- Cyabra discovered an immediate cyber threat targeting Bank of America, with 8 Facebook accounts impersonating the bank's customer service.
- A significant number of the threat actors disseminated identical content, indicating a common source orchestrating their activity.
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- Cyabra analyzed social media conversations to identify potential threats preceding the disruption of Barclays' annual general meeting in London.
- The tweet on the right asking people to rebel against the banks received over 90 reposts and reached nearly 16,000 profiles.
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- Cyabra uncovered 470 profiles negatively discussing Robert Iger, Disney's former CEO, on Twitter and Facebook.
- The profiles accused Iger of being involved in child abuse and pedophilia, and threatened his life.
- The content reached over 4,520,000 profiles, proving to be both a threat to Iger's safety and a major brand reputation risk for Disney.
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- Cyabra discovered First Republic Bank’s sentiment dropped by 165% following the collapse of the Silicon Valley Bank.
- Threat actors, some with engagements of over 94,000 profiles, drove negative conversations using two main hashtags: #Bankcollapse and #Bankingcrisis, causing massive harm to the bank’s reputation.
- The first post that shared content about First Republic Bank’s stock spread false claims of the cause for shares dropping.
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- Cyabra identified 580 profiles that were negatively interacting with Zara on X (Twitter). 39% of the profiles were fake.
- Using the hashtags #BoycottZara, and #Zara_is_a_Zionist_brand, the profiles tied Zara’s new fashion campaign to the Israel-Hamas war and to images of death and destruction in Gaza.
- The profiles heavily impacted the virality of the protest, which shifted into live demonstrations and vandalism in Zara’s stores across the world, and eventually forced Zara to take down the campaign.
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- Cyabra uncovered 9 fake Facebook accounts impersonated Ticketmaster customer service pages, using the same images and content.
- The accounts used screenshots that included the extensive engagements of the original posts, creating the false image of vast activity.
- The uncovered profiles are still active on Facebook to this day.
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- Cyabra uncovered a threat actor who was a former Toyota employee criticizing the brand for poor employee treatment and attempting to harm its reputation.
- The tweet reached the eyes of over 6,000 Twitter profiles.
- The profile mentioned Toyota in 27 different posts, proving a major brand reputation risk.
Solutions
Bad actors, in their efforts to control public discourse, have weaponized social media to spread disinformation. Cyabra's AI uncovers fake profiles, harmful narratives, and GenAI content.
Trusted By
Vincent O’Brien
Foreign Service Officer, US State Department
Vincent O’Brien
Foreign Service Officer, US State Department
Large audiences provide a large opportunity for nefarious actors to use it as a hook to either push new types of disinformation narratives or to connect long-standing disinformation narratives to exploit this new opportunity. Cyabra has really done a good job at identifying the information and just presenting it to you in a way that you can best make a decision.
Jonny Bentwood
Global President, Data & Analytics, Golin
Jonny Bentwood
Global President, Data & Analytics, Golin
Disinformation campaigns can quickly damage brands, causing harm to their reputation. Cyabra’s AI-powered platform helps us stay ahead of these threats, giving clients the insights they need to act swiftly and decisively.
Todd Grossman
Former Talkwalker CEO of Americas
Todd Grossman
Former Talkwalker CEO of Americas
Whereas social media listening tools address mentions and sentiment, Cyabra goes deeper, analyzing the profiles involved in the discourse, exposing bots, and uncovering fake campaigns. Cyabra’s technology helps companies detect attacks against their brand, respond in real-time, and defend themselves online.
Drew Himmelreich
Manager of Social Insights & Technology, Warner Media
Drew Himmelreich
Manager of Social Insights & Technology, Warner Media
Around the launch of Wonder Woman 1984 (WW84) we wanted to map out enthusiastic conversations and voices. Cyabra helped us analyze the social discourse around the movie and DC Comics fandom online. Once we were able to identify the most passionate influencers and communities, our theatrical marketing team was better equipped to magnify our social presence.
Resources
How a Fortune 500 Brand Stopped a Disinformation Crisis in Its Tracks
A blockbuster launch spiraled into chaos – viral hashtags, fake claims, and mass backlash. Cyabra revealed 76% came from fake profiles – helping the corporate...
Why Traditional Social Listening is Failing You
This isn’t a theory, it’s a fact: Traditional social listening tools fail to provide the full picture. Corporate communications teams are left struggling to understand...
Pope Francis’ Health Misinformation Fueled by Fake Profiles
Fake profiles hijacked the Pope’s health discourse: Cyabra uncovered that 31% of accounts were fake, spreading false claims and fueling chaos.
The “Economic Blackout” Boycott: A Cyabra Research
Cyabra uncovered fake profiles amplifying #EconomicBlackout hashtag to attack major brands such as Amazon, Target, Best Buy and Walmart.
Unmasking the Shadows
Cyabra analyzed state-sponsored fake campaign and bot network to understand their impact on public perception.
German Election Interference: Fake Profiles Promoting AfD
Over 1,000 fake profiles artificially boosted support for the far-right party AfD, spreading hundreds of misleading posts, attacking political opponents, and amplifying pro-AfD narratives.Â
